Twitter Facts That Businessmen Should Know
Twitter is said to be the best platform for marketers of all social media networks. This is because of the non-exclusivity of Twitter, which allows anyone with an account to follow anybody with a Twitter account. It means that anyone can express his opinion on hashtags that catches his attention. For marketers, this is a perfect way of influencing people about their products and services. They will work to draw interests on topics that will lead them to their goals of having more people talk about their products, which leads to brand awareness and, ultimately, to more sales.
While Twitter is best because it supports customer engagement, the following facts about this social media network should all the more make businessmen take advantage of the usefulness of Twitter on helping them achieve their goals.
330 Million Monthly Active Users
Next to Facebook, Twitter has the most numbers of monthly users. The largest portion of its users is in the age bracket of 18-29 years of age. Those that belong to this age bracket know what they want and are always willing to discover something new, which should make every businessman try to reach them. Most of these young men and women must be earning their own money and make decisions on their own. They must be the most active social media users. In the case of Twitter, they can be the ones who would freely share their ideas and emotions on hashtags.
500 Million Tweets Are Sent Each Day
If you are a marketer, this demographic must be vital information for letting you expand your brand’s awareness. By engaging active daily users to tweet about your platform, you can make more people know about your product. Twitter is a social network preferred by influencers. By convincing them about your platforms, you can get a boost when they tweet about your campaign.
Almost 80% of Accounts Are Outside the US
This data must be crucial for a businessman who wants to expand his business offshore in the future. With the prominence of Twitter even outside the US, marketers can increase their brand awareness where it plans to expand. It can also target specific locations in the country by following and tweeting users who reside there.
Tweets with Images Get 150% Retweets
This should encourage marketers to be creative in making their tweets. Inserting videos may even get more retweets. Honestly, every businessman should never fail to create interesting tweets as a survey shows that 54% have reportedly taken positive actions after seeing tweets on a particular brand. You can study how successful Twitter USA trends are created and apply it to your hashtags and tweets. And do you know that 77% of users feel positive about a brand that replies to their tweets? It really pays to engage with our customers all the time.
